DEVELOPING A PREMIUM E-COMMERCE BRAND
Services
Brand Development, Strategy, Website Development, Chatbot Integration, Graphic Design, Copywriting and Product Photography.
BREAKING EVEN IN THE FIRST MONTH OF LAUNCHING YOUR BRAND
OVERVIEW
Ethereal Scent is a luxury candle brand based in Ontario. They sell premium quality gifts and have the vision to promote relaxation with their stunning aromas. While promoting their luxury product, they also want to share the fact that all of their products are handmade, cruelty-free, and eco-friendly.
Ethereal Scent shared a vision with our team, to launch a beautiful brand with a warm colour palette, premium packaging, as well as a visually appealing website where people can order online and ask questions with immediate response. They wanted a stand-out brand, that’s memorable.
SOLUTION
After learning more about the Ethereal Scent vision, we began the brand development process. From our modern typography choices to visual asset designs, logo designs and overall brand identity, we created an elegant brand. Following this, we arranged for a campaign photoshoot by our team, which complimented the brand perfectly.
Next, our team focused on developing a website Consistent with the new brand, while optimizing it for conversions and lead generation. We also assisted with the creation of a pricing and shipping strategy for the website. In addition to this, we implemented an email marketing system, as well as a chatbot, for immediate response to customers.
As part of our search engine optimization and digital marketing services, we installed the necessary pixels and analytics for tracking and keyword optimization to set the brand up for success.
RESULTS
In Ethereal Scent's first month, they began generating brand awareness and customers at a rapid pace, with the result of a premium brand, optimized website and a strategy created for brand growth. They had a strong first month of sales that has resulted in the brand breaking even in the first month of operations.