Digital Advertising: What should I choose for my small business?

Digital advertising has now become a must in marketing! Almost every business has turned to the Internet to promote their products or services. It's not surprising! It is possible to get a return on investment beyond what you expect with the right choices to promote your business.


people working on creating a google ad

Digital advertising was previously limited to a few banners or pop-ups on popular websites. But with the development of Ad-blockers, this technique has become less popular.

Users no longer have to face so much advertising. There are many effictive alternatives available!

Digital advertising on Google

We all use Google every day, whether for random searches or to find something we need. Keeping this in mind, we realize that our site should be the link users click on! In order to do so, we can utilize Google Adwords.

Google Adwords allows you to buy keywords to be referenced at the top of search results in the form of an ad! If you sell phone cases and buy the keyword "phone case, you will definitely generate traffic for your website. But you might not be the only one who is buying that keyword and would like to be at the very top of the search results! Often, the one who positions first is the one who bid higher and won in the auction on that keyword. Relevant keywords are vital in this process.

Google Display Network (GDN) is a type of Google advertising network that allows advertisers to show ads on websites, apps, and YouTube videos across the Internet. It is a great way to get traffic on your site because it is a large platform. You can even buy advertising space on Google partner sites through AdSense or DoubleClick.

However, here's where things get interesting. Google allows you to target your ads based on content! Once you create a display ad campaign, you can set specific topics relevant to your product or service. Hence, your digital advertising has the most impact possible.

Social media

to promote your business

Everything is good for advertising your services or products! Facebook, LinkedIn, Instagram,Twitter, Tiktok... On all platforms, you have the option to pay to promote your posts. Or create what is called a sponsored advertisement! Again, you will need to target your expected ideal customer.

By applying the targeting criteria, you will be able to choose precisely the audience to whom your offer will be of interest, giving you a great chance of hitting the target. Keep in mind that the visual is the most important thing on social media channels.

A well-designed post catches the eye, and good content makes you want to click.

Digital advertising offers better targeting to your audience.

In contrast to traditional or television advertising, digital advertising allows you to reach your target audience regardless of their size or interest.

You can create several campaigns for specific audience targets!

  • The main targets are a large group of people potentially interested in your products.

  • The core target is a smaller group that is part of your primary targets. These people can be sorted according to the criteria of your choice.

  • Secondary targets, likely to encourage other people to buy your services.

Remember to reach out to someone you trust! Find someone who creates content consistent with your brand values, services, and products! Additionally, you can use influencer marketing to promote your business. Whether it's a macro, micro or even nano-influencer, you have the choice once again!

At Nexigram, we can help you develop a digital strategy and take care of promoting your business online! Whether through paid advertising, inbound marketing, or influencer marketing.


Our experts will take care of everything. Simply get in touch with us and let us know your goals and needs, and you will be welcomed by our team.